We’re here to tell you that Instagram could be the biggest boon you’ve been waiting for if you’re one of those online gemstone jewelry retailers who haven’t heard the news yet.
Yes! The majority of users are without a doubt enthralled by its striking filters and occasionally updated features. However, if you believe that it primarily glorifies social vanity, reconsider. According to statistics, 90% of the world’s top 100 brands use Instagram. This platform is said to have the highest level of brand engagement among popular social media platforms—ten times higher than Facebook, the king of social media.
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Tips for Selling Jewellery Online: Use Instagram
For your brand, create a profile.
While creating a brand profile may appear to be straightforward, you should ensure that the username you choose accurately reflects your brand. Typically, businesses use their company names as usernames. To avoid significantly changing your brand’s identity, you must create a shorthand version of the firm name if it is too long. Keep in mind that you are free to add more characters and underscores to your Instagram name, which can be anywhere from one to thirty characters long. However, if the name of your business does not contain any numbers, you should skip that part.
If the Instagram name you want is already taken, you’ll need a new name that still accurately describes who you are. Using this Instagram Availability tool, you can see if the name you want is still available. Your Instagram username ought to be short, easy to remember, and similar to all of your other social media handles.
Upload a profile picture
After selecting your Instagram name, upload a profile picture that represents your business. You increase the level of brand recognition by doing so. The goal here is to instantly bring your target audience’s attention to your brand whenever they see your logo.
Add a creative bio
Instagram gemstone jewelry store Add a creative bio because you only have 150 characters to work with, you should write a bio that is both creative and succinct. Clearly communicate to followers and users who you are and what your brand stands for. Any time you want, you can change what appears in your bio.
Create and showcase engaging content.
The content consists of two significant parts. The first is text, which includes captions and hashtags. The second category includes pictures and videos.
Because Instagram photos are said to get 36% more engagement than videos, you need to find a balance between the two types of content. Your pictures can include any of the following, but they are not limited to:
- Your gemstone jewelry products
- A look behind the scenes at how you make your jewelry.
- Announcements for campaigns or promotions;
- Lifestyle photos or images of your jewelry products in action;
- Events you’ve attended;
- Product reviews;
- User-generated content.
When posting photos, it’s important to post images that look professional and would attract your target audience. Keep in mind the fundamentals of jewelry photography to guarantee that your target audience will benefit from your content. Whether, it can be any type of your jewelry like Moonstone Jewelry, tanzanite jewelry, turquoise jewelry, opal jewelry, etc. For instance, the entire product needs to be easy to see, well lit, and free of any background that is distracting or doesn’t help you achieve your goals.
Write powerful descriptions/captions.
You can work with up to 2,200 characters for the caption on Instagram; however, because the text will be cut off after the 125th character, the most important information should be at the beginning of your caption, followed by all of the @mentions and hashtags.
Remember who your target audience is and what your brand stands for when writing captions. The message needs to be real, and you should get the attention of the people you want to reach by asking those questions or adding a quick call to action.
Use tags effectively.
Because it makes your posts visible to other Instagram users who are using your hashtags as their search terms, hashtags can help you expand your audience. You can use up to 30 hashtags in a post on Instagram, but using them all does not always guarantee results. The ideal number of hashtags to use in a post is between five and ten, according to a statistic. In light of the fact that branded hashtags account for 70% of the most popular hashtags, don’t forget to include one for your gemstone jewelry business.
Reach the audience through Instagram ads.
Instagram is one of the finest platforms for reaching your target market. It has 800 million monthly active users, with nearly 60% of them between the ages of 18 and 29. And if just being on Instagram isn’t fast enough for you, you can try advertising on Instagram to reach people.
There are a number of different kinds of advertisements, but the two most common are video and photo ads. Like your standard posts, it will allow you to recount to your story yet the promotions will permit you to assemble your image considerably more by arriving at all around designated socioeconomics.
Additionally, you can select from a variety of supported call-to-action buttons, including “Download,” “Learn more,” “Contact us,” and “Book now.” The only thing that sets Instagram ads apart from other visual content on the platform is the label that says “Sponsored” just below the Instagram name. This makes Instagram ads less annoying than other types of advertisements.
Engage with your audience.
Like other social media platforms, Instagram allows for two-way communication. By responding to their inquiries, you must establish meaningful relationships with your followers and potential clients. There are numerous ways to communicate with them.
Through the comment section first. Focus on what clients are talking about in the remark segment and try to address it by answering them on the off chance that they pose you an inquiry or essentially remembering them.