Interview with the founder of Wisp Bridal, bespoke wedding gowns for free spirits

It’s wonderful to make something so personal for brides and helps to celebrate a day that is all about love. I’m excited to continue this journey, but now with wedding dresses as well.

How did you come up with the idea for your business?
I’ve always loved fashion and design in general. Sketchbooks from my ten-year-old self are filled with dresses, dogs, and designs of layouts for my future houses. My Mimi taught me to sew around age 4 and I’ve used that skill for my own clothing since. I’ve always been very crafty and drawn towards the most expensive materials. In college I brought my sewing machine and bins of fabric and tools with me just for fun. A little before I got engaged I began imagining what I would wear for my own wedding and realized that if I wanted it, I’d have to design it myself. I ended up with a line of boho-style dresses, including “Rose”, a blush tulle one I wore for my own wedding (photo credit for the Rose dress: marthaswann.com). They are all light, whimsical creations that I decided I had to share with like-minded free spirits. Wisp Bridal was born.

What does your work entail? 
I scour fabric stores, both to find fabrics that match a vision and to find inspiration for new dresses. I love arranging lace appliqués and hand-beadwork. Every gown is made-to-order, but for completely custom gowns I do a consultation, rounds of sketches, fabric selection, and then creation. I love pairing people with designs that they will look and feel amazing in.

What is your greatest achievement so far
Wisp Bridal is a new adventure for me. I haven’t designed dresses for others before because I didn’t think I had enough to say. Now that I do, so far my greatest compliment has been the amount of love the brand is getting online. As a graphic designer I have created many custom wedding invitation suites. It’s wonderful to make something so personal for brides and helps to celebrate a day that is all about love. I’m excited to continue this journey, but now with wedding dresses as well.

Where can our readers find you online?
Our website: wispbridal.com and on social media.

instagram.com/wispbridal

facebook.com/wispbridal

pinterest.com/jeannettewiley

Any advice for someone considering to have a wedding business/service
To anyone starting a new business – I’ll just say that the results are always best when you’re passionate about your work and go at something with your whole heart.