Interview with jewelry designer Antoaneta Ivanova

Buying an engagement ring is something very personal. Your decision should not be dictated by any outside advise. You should remember all special moments with your loved one and try to figure what is important for them.

We had the privilege to interview jewelry designer Antoaneta Ivanova. Born in Europe moved to Los Angeles and designs jewelry for famous celebrities in Hollywood. With her background in Fine arts and art History and her dad being a jeweler master it’s no surprise her work is appreciated by Hollywood stars. Read the interview to find out more about her engagement and fine jewelry collection.

How did you come up with the idea for your jewelry business
I am a second generation fine jeweler. I grew up in a creative environment and always had interest in exquisite objects. By bringing our European aesthetics into the United States we developed a distinct style reflected in all our jewelry.

What does your work entail?
I take an idea, customers vision and work on establishing the sentimental details associated with the piece I make. When I work on my original designs the process is similar. When in comes to Engagement and Wedding rings I am dealing with one of the most important moments in ones life. The process of hand selecting every stone we work with to masterfully hand making every ring until it is finished to perfection. We have an incredible selection of classic and also modern engagement rings made in 14K White Gold or 14K Rose Gold. Wide variety of different stone cuts from Cushion, Round, Emerald Cut, Pear Shape and most valued alternative engagement gems, like Morganite, Aquamarine and Moissanite.

What advice would you give someone looking for the right engagement ring? 
Buying an engagement ring is something very personal. Your decision should not be dictated by any outside advise. You should remember all special moments with your loved one and try to figure what is important for them. Selecting the right engagement ring might be based on a favorite color of the stone or the style might be the one that will determine your choice. Regardless, what you will select make sure you put all your heart there and I am sure this ring will be cherished forever.

What are the trends this year when it comes to engagement rings?
A lot of alternative engagement rings with center stones that are not diamonds, like, Morganite, Aquamarine, Topaz and so on. People make those choices not only based on their budget but also my customers have become more environmentally cautious. I respect that. Also I see that minimalist designs are definitely getting more popular. Clean, simple shapes. You can find those and more styles on our website: www.antoanetta.com.

Where can our readers find you online?
We make all our jewelry in our studio in Los Angeles and it is available for everyone to purchase at our website: www.antoanetta.com. Make sure you follow us on Instagram for updates and promotions: @antoanettajewelry