Sellebrate A marketplace app to buy & sell wedding items

How did you come up with the idea for your business/service?
I was a wedding photographer living abroad in South Africa for over 6 years. When I returned to the United States, I saw the cultural differences and wanted to contribute to bringing more sustainability to the event space. I saw the waste around single-use items and that there are incredible and creative alternatives to throwing them away. The wedding industry is a global creative community and I believe we can learn a lot from each other. The UK, New Zealand, Australia and many others are industry leaders for using eco-friendly and sustainable products for their weddings and parties. I saw a way to connect brides having a wedding, to couples hosting a cocktail party. Flowers, for example, are seen as a single-use item, but when connected to the community, become statement pieces for an event happening the next night, or even the next week.

What does your work entail?
I created the app with the company Infinite Red, Inc and have had to learn all about developing for the Apple and Android families, social e-commerce marketing, seo and optimization, pitching to capital investors, structuring a business and on and on. I end up wearing several different hats a day and can be found google searching almost anything and everything. In the beginning, I was google searching things like “difference between capital investors and angel investors”.

What is your greatest achievement so far
The greatest achievement for Sellebrate so far has been the users that have downloaded, listed and bought items from our app. They have an understanding of the importance of reusing and repurposing and chose to purchase used items over going to the stores and buying off the shelf.

Where can our readers find you online?
Most importantly we can be found on the Apple Store and Google Play for Android devices: Sellebrate
We have a website:
Instagram: @sellebrate
Twitter: @sellebrate2

Any advice for someone considering to have a wedding business?
My advice for anyone considering entering the wedding industry would be to live out your values in your business. Whatever you have to bring as a service and product, let it be authentic to who you are and what you believe in. We can get so caught up in trends and follow what everyone else is already doing, but there is space for the thinkers, the innovators, the boundary-breakers and the earth shakers!

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